EMPLOYEE STORIES
CAMPAIGN
Project Overview - SQLI Employee Storytelling Campaign
This storytelling campaign was crafted to spotlight SQLI’s culture through authentic, visually engaging employee stories. I traveled to multiple SQLI locations to film each team member’s story, capturing personal insights and creating a campaign that reflects the company’s values and diversity.
Scope of Work
Videography and Storytelling: Visiting SQLI’s international offices, I filmed employees in their own settings, capturing moments that reveal SQLI’s vibrant and inclusive culture. Each video tells a personal story connected to a specific city.
Post-Production: I oversaw all aspects of video editing and post-production to ensure consistency and a high-quality delivery. Each video was refined with color grading, sound design, and smooth transitions to highlight the storytelling.
Promotion: I also developed a full set of promotional assets to amplify the campaign’s reach, tailoring engaging visuals for various platforms to drive interaction and showcase SQLI’s unique workplace. We run the brand awareness campaign on a german T3N magazine portal.
Outcome
The SQLI Employee Storytelling Campaign serves as a visually rich showcase of the company’s talent. By highlighting authentic stories across video and social media, this campaign provides an appealing glimpse into life at SQLI for prospective employees, partners and customers.
PROCESS
1. Understanding the Challenge
SQLI wanted to strengthen its employer brand by showcasing real people behind the company. The goal was to create authentic, human-centered stories that reflected SQLI’s culture across international teams while maintaining a consistent visual and narrative identity.
2. Filming Across Locations
To build genuine narratives, I traveled to multiple SQLI offices and filmed employees in their own environments. This allowed me to capture personal stories, emotional insights and local character, creating a series of videos that reflected SQLI’s diversity and culture.
3. Story-Driven Production
Each video followed a clear narrative structure that introduced the employee, their city, their personal journey at SQLI and their perspective on teamwork, growth and company culture. I handled all videography to ensure high-quality and cohesive visuals across locations.
4. Post-Production and Brand Alignment
I completed the full editing process including color grading, sound design and visual refinements. I ensured consistent pacing, tone and typographic elements so that the videos felt unified as part of one campaign.
5. Multi-Channel Promotion
I created promotional assets for social platforms and digital banners. The campaign was launched specifically in the German market and was supported by a brand awareness activation on T3N, a leading German tech and digital culture magazine.
RESULTS
The campaign significantly strengthened SQLI’s employer brand in the German market. Audiences reported higher brand awareness and improved perception of SQLI as a people-first, authentic and international workplace. Engagement levels were higher than previous employer-branding activities.
The campaign also created a positive internal impact. Employees felt proud, more connected and more excited about the brand after seeing colleagues from different locations represented.
Additionally, the storytelling format established a scalable framework that SQLI can continue using for future employer-branding and recruitment initiatives.