Project Overview - EDDIE BAUER ENTERING UK MARKET

As Eddie Bauer has recently celebrated a century of pioneering outdoor innovation, I had the exciting opportunity to help introduce this iconic American brand to the UK market.

My role centered on leading the creative vision for the campaign, crafting dynamic visuals that resonated with Eddie Bauer’s legacy of exploration and innovation.

Scope of Work  

- Campaign Design: I developed a suite of social media assets tailored for Instagram, TikTok, and YouTube, each reflecting Eddie Bauer’s adventure-driven spirit and connecting with a new audience.

- Landing Page Creation: I designed an interactive landing page for the campaign’s giveaway, ensuring an engaging user experience aligned with the brand’s aesthetic.

My Contributions 

- Art Direction: Crafted the visual narrative, establishing a cohesive brand story across platforms.

- Motion & Web Design: Delivered dynamic content that elevated user engagement and brought the brand’s story to life.§

- Marketing Collaboration: Worked closely with Nick Frens for design support and Marta Bote for marketing insights, ensuring alignment with the strategic goals.

This project highlighted my ability to blend art direction with digital innovation, creating a campaign that celebrated Eddie Bauer’s heritage while building a vibrant UK audience.