A woman with long brown hair, wearing glasses on her head and an orange sweater, is smiling while looking at her phone at a social event. She is holding a drink and has a conference badge hanging around her neck.

ADAM TOWER AI EVENT

CAMPAIGN

Black and yellow invitation tickets for a networking event, with event details, location, date, time, and a QR code.

Project Overview - AI & COMPOSABLE COMMERCE AT ADAM TOWER by SQLI

As SQLI launched an exclusive series of events focused on AI and composable commerce at the ADAM Tower, I had the opportunity to create a visual identity for this event series. This project was designed to engage SQLI’s existing clients and prospects while showcasing SQLI’s leadership in digital transformation and AI innovation.

Scope of Work

  • Event Visual Identity: I developed a cohesive visual identity for the event series, aligning the design with SQLI’s forward-thinking approach and creating a memorable brand experience for attendees.

  • Marketing design: I created a various versions of social media assets for SQLI and partners such as video and static visuals for LinkedIn and Instagram. 

  • Print Design: Produced printed materials for use at the venue, such as roll up banners, stickers and leaflets. 

My Contributions

  • Art Direction: Led the creative direction, establishing a consistent visual language across digital and print assets.

  • Motion & Graphic Design: Designed impactful motion graphics and visuals to promote the event.

  • Marketing Collaboration: Collaborated closely with SQLI’s marketing team to A/B test various assets and reach our target group. 

  • multiple variants of digital promotion assets

  • 4 videos after the event: 2 teasers and 2 interviews

This project underscored my strengths in art direction, digital, and print design, resulting in a visually engaging campaign that amplified SQLI’s influence in the AI and commerce space. The event was successful reaching its goal with over 70 attendees.

Design & motion by Daria Pernak | Marketing by Beate Wrobel & Maxime Berthold | Photography by Nick Frens

Two vertical banners with event information for a networking event and innovation journey, featuring logos of tech companies at the top, with a gradient design in yellow and gray.
Black and yellow stickers with text, some inside a clear plastic bag, promoting the theme of unlocking the future and innovation.

AFTERMOVIE

A woman with blonde hair tied in a leopard print scrunchie, wearing earrings and a cream-colored coat, holding a glass of champagne, looking to the right with a smile.
People socializing at a bar or lounge with wooden decor and disco balls overhead, some holding drinks and engaging in conversation.
A speaker is addressing an audience at a conference or event in a dimly lit, modern venue with wooden ceiling panels. The audience is listening attentively, some holding drinks. The scene includes a large shiny disco ball on the left and a row of logos at the bottom.